Sollicitatie

Hoofd Marketing Operations

Wat we nodig hebben

We are seeking a Sr. Director of Marketing Operations to build the data, analytics, and operational infrastructure that powers our GTM transformation. This is not a traditional 'keep the systems running' marketing ops role. You will build a new pipeline model, lead segmentation and data strategy, drive website transformation, and accelerate AI adoption across the marketing function. You will be the architect of how we measure progress and make decisions.

 

The Impact You'll Make

NetBrain's GTM transformation depends on data we don't yet have visibility into. We need to understand account penetration by stage, velocity by segment, pipeline source by channel, and adoption patterns by customer cohort. We need a pipeline model that measures marketing's impact beyond lead generation—across the entire customer journey. And we need a website that tells our story effectively, not just catalogs our features. This role builds that foundation.

 

Wat je gaat doen

• Pipeline Strategy & Analytics: Build and operationalize a Bowtie-based pipeline model to measure impact from awareness through expansion. Define and track KPIs across conversion, velocity, account penetration, and pipeline source.
• Segmentation & Data Strategy: Own ICP definition and segmentation. Establish account-level visibility across engagement, pipeline, and adoption by integrating CRM, marketing, and product data to enable tiered targeting.
• Website & Digital Experience: Lead website transformation and implement an AI-first content strategy to scale personalization and performance.
• Marketingtechnologie: Own and optimize the martech stack (CRM, automation, intent, attribution) to enable scalable execution, accurate measurement, and seamless data flow.
• AI & Automatisering: Drive AI adoption across marketing to automate workflows, enhance GTM productivity, and foster a culture of experimentation.
• Rapportage & Inzichten: Deliver executive-level insights on pipeline performance and marketing impact, shifting the organization from activity-based to outcome-driven decision making.
• Team leiderschap: Lead and scale Marketing Ops, AI/Growth Engineering, and Web teams, building a high-performing function that blends operational rigor with strategic analytics.

 

Wat je meeneemt

• You have 10+ years in marketing operations, revenue operations, or analytics roles, with 4+ years in leadership positions in enterprise B2B.
• You have built pipeline models and analytics infrastructure that drive decision-making
• You think like a data strategist, not just a systems administrator. You understand how data architecture enables or constrains GTM strategy.
• You have led website transformations—not just cosmetic refreshes, but fundamental restructuring of information architecture and user experience
• You are excited about AI's potential to transform marketing operations.
• You can collaborate crossfunctionally and understand how marketing systems fit into the broader revenue technology stack.
• You are comfortable with ambiguity. We are building new capabilities, not optimizing existing ones. You will need to make progress with incomplete requirements.
• You are hands-on when needed, willing and able to build reports, configure systems and analyze data.
• Experience with marketing automation and modern data/analytics tools is preferred
• Experience with ABM and website platforms is preferred 
• Familiarity with AI/ML tools for marketing automation and content generation is also a plus
• Handvaardigheid: Herhaalde bewegingen van polsen, handen en vingers bij het gebruik van een computer.
• Stationaire taken: Langdurig zitten en in een vaste positie blijven.

 

wat we aanbieden

Ons uitgebreide beloningspakket is van cruciaal belang voor de manier waarop we onze mensen erkennen voor de impact die zij hebben op het bereiken van onze doelstellingen als bedrijf.

Voor deze functie ligt het geschatte basissalaris tussen de $170,000 en $235,000, plus een bonus. Het daadwerkelijke salaris kan variëren afhankelijk van diverse factoren, waaronder de markt en de individuele kwalificaties die objectief worden beoordeeld tijdens het sollicitatiegesprek.

Het bovenstaande salarisbereik is een richtlijn en kan worden aangepast. People Experience biedt naast een salaris een uitgebreid pakket secundaire arbeidsvoorwaarden, waaronder een 401k-pensioenregeling en een ziektekosten- en tandartsverzekering. Neem contact op met uw recruiter voor meer informatie over onze Total Rewards-filosofie.